New Rules hitmaker Dua Lipa has been announced as the face of Italian fashion brand Patrizia Pepe's autumn/winter 2017/2018 ads.

The campaign video is set for a September release during Milan Fashion Week, and Lipa commented 'I love Patrizia Pepe because the brand's look reflects our desire to put ourselves out there, to follow our dreams and to express our creativity. The brand's vision of the Italian style, usually classic, is glamorous and rebellious, it shows an incredible strength'.